18th November 2009 - Bendix® Launches Consumer Rebate to Help Drive Sales for Channel Partners

Between November 23, 2009 and January 22, 2010, consumers have the chance to cash in when they purchase premium Bendix® brake pads from participating retailers or repair shops.

As part of the “Brake with Bendix” promotion, consumers can get up to $30 in SuperCertificates® (redeemable online) when they purchase two sets of qualifying brake pads. They simply have to fill out the online rebate form and mail it in with their receipt to receive their SuperCertificate.

To support the promotion and drive awareness, the brand will be providing its aftermarket customers with counter cards, window clings, receipt stickers and access to an online rebate form. Full details and rules on the promotion can be found at www.bendixbrakes.com starting November 23, 2009.

“Many of our customers expressed interest in having the Bendix brand provide a consumer rebate program,” said Jim Kelley, Director of Sales, North America for Friction Materials LLC. “We think this promotion is a great opportunity to help them drive sales among consumers.”

Distributors, retailers and shop customers interested in learning more should contact their Friction Materials field representative.

Friction Materials LLC, a business unit of Honeywell International Inc., is headquartered in Glinde, Germany. Serving both original equipment and aftermarket customers, products offered include Bendix® and Jurid® friction materials and hard parts.

Honeywell International is a Fortune 100 diversified technology and manufacturing leader, serving customers worldwide with aerospace products and services; control technologies for buildings, homes and industry; automotive products; turbochargers; and specialty materials. Based in Morris Township, N.J., Honeywell’s shares are traded on the New York, London, and Chicago Stock Exchanges.