29th
July 2009 - TRW Cognitive
Safety Strategy to be Unveiled at 2009 IAA Exhibition
TRW Automotive Holdings Corp. today
announced plans to highlight its 'Cognitive Safety' systems at this
year's Internationale Automobil-Ausstellung (IAA), International
Motorshow, in Frankfurt, Germany, from 15 - 27 September. The Company
will demonstrate how such systems help protect drivers and their
passengers and assist in avoiding and mitigating the impact of
accidents.
John Plant, TRW Automotive president and
chief executive officer, explained: "IAA is an ideal event for us to
demonstrate how we're 'putting the thinking into safety'. We're taking a
smarter approach to safety in three ways: through our advanced,
intelligent systems; by improving the value and offering more affordable
solutions; and by offering a range of innovative fuel efficient systems
to meet global efforts to reduce the impact of harmful emissions on our
environment."TRW Automotive's stand will focus on these three key areas
which underpin Cognitive Safety: 'Advanced Thinking', 'Smart Thinking'
and 'Green Thinking'.
Executive vice president of sales &
business development, Peter Lake, explained: "Advanced thinking
represents our sensor technologies, processing capabilities and
proprietary algorithms that seamlessly integrate radar, video, steering,
brakes, crash sensors and more. It symbolizes how our technology works
together to sense, analyse, anticipate and act appropriately in ever
changing conditions."
Lake continued: "TRW is approaching the
area of fuel efficiency by focusing on all of the elements beyond
powertrain that can deliver the biggest cost/benefit impact. TRW's range
of electrically assisted steering and hybrid enabling braking
technologies are proving their efficiency and value across a wide range
of models. These, and a number of other systems, are key enablers of
both intelligent safety and fuel economy.
"Finally, across all of our business we
are focused on value enhancement. Firstly, it sums up TRW's ethos of
safety for all - it's not just about developing advanced technology for
the luxury vehicle segment. We are innovating new products for all areas
of the market and for all markets. This can be achieved through cost
optimization, scalability, modularity or indeed through integration.
"In today's market environment we have to
find every way to support customers' efficiency, while making it
possible for a broad range of consumers to afford the very best safety
technology."
Examples of scalable products include
TRW's modular family of Electronic Stability Control products that can
provide ABS, ESC, and regenerative braking functions in a common
architecture; multi-function camera-based vision systems; and emerging
market Airbag Control Units that are scalable to handle both domestic
and export requirements. Cost optimized solutions include TRW's 24 GHz
radar technology and its second generation Active Control Retractor, a
motorized, reversible seatbelt pretensioner. Finally, integration
highlights include the Company's Integrated Electronic Park Brake and
Stability Control system, integrated Inertial Measurement Unit and
Airbag Control Unit, and integrated Tire Pressure Monitoring and Keyless
Entry Radio Frequency receiver.
The Company's exhibit at the Frankfurt
IAA show in September will bring TRW's capabilities to life through high
tech presentations, demonstrations and simulations. The stand can be
found at booth F18 in Hall 8.
About TRW
With 2008 sales of $15.0 billion, TRW
Automotive ranks among the world's leading automotive suppliers.
Headquartered in Livonia, Michigan, USA, the Company, through its
subsidiaries, operates in 26 countries and employs approximately 61,000
people worldwide. TRW Automotive products include integrated vehicle
control and driver assist systems, braking systems, steering systems,
suspension systems, occupant safety systems (seat belts and airbags),
electronics, engine components, fastening systems and aftermarket
replacement parts and services. All references to "TRW Automotive",
"TRW" or the "Company" in this press release refer to TRW Automotive
Holdings Corp. and its subsidiaries, unless otherwise indicated.
Source: TRW Automotive Press Release