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29th July 2009 - TRW Cognitive Safety Strategy to be Unveiled at 2009 IAA Exhibition

TRW Automotive Holdings Corp. today announced plans to highlight its 'Cognitive Safety' systems at this year's Internationale Automobil-Ausstellung (IAA), International Motorshow, in Frankfurt, Germany, from 15 - 27 September. The Company will demonstrate how such systems help protect drivers and their passengers and assist in avoiding and mitigating the impact of accidents.

John Plant, TRW Automotive president and chief executive officer, explained: "IAA is an ideal event for us to demonstrate how we're 'putting the thinking into safety'. We're taking a smarter approach to safety in three ways: through our advanced, intelligent systems; by improving the value and offering more affordable solutions; and by offering a range of innovative fuel efficient systems to meet global efforts to reduce the impact of harmful emissions on our environment."TRW Automotive's stand will focus on these three key areas which underpin Cognitive Safety: 'Advanced Thinking', 'Smart Thinking' and 'Green Thinking'.

Executive vice president of sales & business development, Peter Lake, explained: "Advanced thinking represents our sensor technologies, processing capabilities and proprietary algorithms that seamlessly integrate radar, video, steering, brakes, crash sensors and more. It symbolizes how our technology works together to sense, analyse, anticipate and act appropriately in ever changing conditions."

Lake continued: "TRW is approaching the area of fuel efficiency by focusing on all of the elements beyond powertrain that can deliver the biggest cost/benefit impact. TRW's range of electrically assisted steering and hybrid enabling braking technologies are proving their efficiency and value across a wide range of models. These, and a number of other systems, are key enablers of both intelligent safety and fuel economy.

"Finally, across all of our business we are focused on value enhancement. Firstly, it sums up TRW's ethos of safety for all - it's not just about developing advanced technology for the luxury vehicle segment. We are innovating new products for all areas of the market and for all markets. This can be achieved through cost optimization, scalability, modularity or indeed through integration.

"In today's market environment we have to find every way to support customers' efficiency, while making it possible for a broad range of consumers to afford the very best safety technology."

Examples of scalable products include TRW's modular family of Electronic Stability Control products that can provide ABS, ESC, and regenerative braking functions in a common architecture; multi-function camera-based vision systems; and emerging market Airbag Control Units that are scalable to handle both domestic and export requirements. Cost optimized solutions include TRW's 24 GHz radar technology and its second generation Active Control Retractor, a motorized, reversible seatbelt pretensioner. Finally, integration highlights include the Company's Integrated Electronic Park Brake and Stability Control system, integrated Inertial Measurement Unit and Airbag Control Unit, and integrated Tire Pressure Monitoring and Keyless Entry Radio Frequency receiver.

The Company's exhibit at the Frankfurt IAA show in September will bring TRW's capabilities to life through high tech presentations, demonstrations and simulations. The stand can be found at booth F18 in Hall 8.

About TRW

With 2008 sales of $15.0 billion, TRW Automotive ranks among the world's leading automotive suppliers. Headquartered in Livonia, Michigan, USA, the Company, through its subsidiaries, operates in 26 countries and employs approximately 61,000 people worldwide. TRW Automotive products include integrated vehicle control and driver assist systems, braking systems, steering systems, suspension systems, occupant safety systems (seat belts and airbags), electronics, engine components, fastening systems and aftermarket replacement parts and services. All references to "TRW Automotive", "TRW" or the "Company" in this press release refer to TRW Automotive Holdings Corp. and its subsidiaries, unless otherwise indicated.

Source: TRW Automotive Press Release

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