20th
August 2007 - Brake Parts Inc. Advances Consumer
Education Through Participation in Inaugural “Brake Safety Awareness
Week”
Brake Parts Inc. is a major supporter of
the nationwide Brake Safety Awareness Week sponsored by the non-profit
Motorist Assurance Program (MAP). The nationwide education program is
scheduled for August 26 through September 1, 2007.
Motorists can receive a free brake
inspection for their vehicle at thousands of participating automotive
service centers across the country. Additionally, the participating
service centers will be handing out free literature discussing the
importance of properly maintaining their vehicle, and simple tips
motorists can do to help ensure a safe, trouble-free ride.
“Promoting the importance of regular
brake inspections has always been a high priority,” said Jeff Stauffer,
senior vice president of global group marketing for Affinia. “Properly
working brakes ensures not only a safe ride for you and your passengers,
but also for others on the road. Brake Safety Awareness Week is the
perfect time each and every year to have your brakes inspected.”
The industry-leading brake parts company
is sending more than 5,000 customized kits to its Brake and Safety
members and will send additional kits to other customers of Raybestos®
brand brakes. The kit consists of a brake awareness poster that asks
customers to stop in for a free brake inspection. Recipients also
receive a countermat (in both English and Spanish) with a schematic of a
traditional braking system that illustrates ways to diagnose and correct
common braking problems like wear, cracking and contamination.
To receive a free Raybestos® Brake Safety
Awareness kit to tell your customers you’re participating in Brake
Safety Awareness Week, visit www.raybestos.com and sign up to become a
member of the exclusive Raybestos Brake and Safety Center Program. You
can also receive a free kit by contacting your local Raybestos brand
District Sales Manager.
Raybestos® brand brakes are produced by
Affinia Under Vehicle Group, the leading manufacturer of braking systems
and components for the automotive industry. The line includes everything
from brake drums to rotors, pads, shoes and hydraulic parts. Affinia
Under Vehicle Group is at the forefront of research and development in
brake technology and operates manufacturing and distribution facilities
throughout North America. Raybestos® brand brakes are the official
brakes of NASCAR, and the NASCAR relationship also includes the
Raybestos Rookie of the Year Award, which is presented to the top rookie
in each of the NASCAR NEXTEL Cup, Busch and Craftsman Truck racing
series. For more information about Raybestos® brand brakes, visit www.raybestos.com.
Affinia Group Inc. is a global leader in
the on- and off-highway replacement products and service industry. In
North America the Affinia family of brands includes WIX® filters;
Raybestos® brand brakes and AIMCO® brake products, and McQuay-Norris®
and Spicer® Chassis parts. South American and European brands include
Nakata®, Filtron®, Urba® and Quinton Hazell®. For more information,
visit www.affiniagroup.com.
Source: Affinia Group Press Release