14th November 2006 - Bendix® By Honeywell Launches New Advertising Campaign To Support Its Premium Friction Product Line

Bendix® Advertising Showcases Understanding of the Friction Industry and its Customers

Bendix® by Honeywell understands what’s important to technicians and communicates this message consistently in a new advertising campaign.

Launched in September 2006, the advertising campaign includes three print ads and introduces the Bendix™ brand's new tag line: "True Blue."  The campaign showcases entertaining messages that speak to the everyday lives of technicians and demonstrates the Bendix team's commitment to solving problems through their premium friction materials.  Readers will enjoy such headlines as, "We've virtually eliminated dust and noise from our brakes.  As for your garage, you're on your own."

"Bendix products have over 80 years of research and OE heritage.  As a result, we have a deep understanding of brakes and the industry," said Tom Tecklenburg, Bendix vice president.  "The goal of this advertising campaign is to let technicians know that we understand the challenges they face.  We know they want premium friction materials that meet their brake needs and we are committed to making their jobs easier."

There is a complete line of Bendix premium friction products engineered and designed to address issues that technicians face every day.  Bendix® TitanMetallic II™ formulas are proven to reduce noise and dust.  In addition, the TitaniaMetallic coating eliminates the need for the traditional break-in, thus allowing technicians to perform more brake jobs in less time, resulting in greater potential profits.  Bendix® CT-3® ceramic brake pads are the ultimate in premium ceramic technology and provide maximum control of noise, vibration and harshness, low dust and quality stopping performance.

The ads will run in numerous trade magazines including Brake & Front End, Import Car, Tire Review, Counterman, Tomorrow’s Technician, Servicio Automotriz, Motor Age, Aftermarket Business, and Undercar Digest.  For additional information, please visit www.bendixbrakes.com.

Source: Bendix / Honeywell Press Release