22nd March 2006 - Mintex Displays ‘Out-of-the-Box’ Thinking with Cera TEC™

On 4 March 2006 TMD Friction announced a clever new packaging and display concept has been launched by TMD Friction for its Mintex Cera TEC™.

Heralded as an ‘innovation in lubrication’, Cera TEC™ is an advanced lubricant and a cleaner, safer alternative to traditional copper-based greases used in the fitment of brake pads. Though suitable for a wide range of applications, Cera TEC’s metal-free (and therefore non-conductive) composition makes it ideal for use with modern A.B.S. systems and it has the ability to operate effectively even up to temperatures of 1000°C.

Almost as much of an innovation, Cera TEC™ is now being shipped in a carton that not only holds the product safely in transit, but upon its arrival is easily able to be assembled into a dynamic point of sale counter display. The box contains 36 tubes of Cera TEC™ - a quantity ideally suited to most distributors.

For more information contact TMD Friction (UK) Limited on 01274 854029 or email marketing@mintex.co.uk

About TMD Friction

TMD Friction Group is one of the world’s leading manufacturers of brake friction materials in the original equipment market of the automotive and brake industry. Its product portfolio comprises disc brake pads and drum brake linings for passenger cars and commercial vehicles together with brake pads for racing and friction materials for industry. TMD Friction also supplies the global aftermarket with its Textar, Pagid, Mintex, Don, Cobreq, and Cosid brands. With locations in the UK, Germany and many other European countries, the USA, Brazil, Mexico, China, Japan and Malaysia, TMD Friction generated a turnover of approx. 650 million euros in 2005 and employs 4,500 people worldwide.

Source: TMD Friction Press Release