29th August 2005 - Affinia Under Vehicle Group Launches “Bay Days” Sales Initiative

The Affinia Under Vehicle Group has launched its “Bay Days” sales initiative to increase product sales for the Raybestos® brake and Spicer™ chassis brands by going directly to the independent service bay/repair shop.

Through October, the sales force will be targeting non-buying service dealer/technician prospects for brief in-person sales calls in which key advantages about the brands will be communicated. Each sales person will be spending the majority of their time making sales calls over the course of the blitz period.

“The ‘Bay Days’ sales promotion is an excellent way for us to take our brand messages directly to potential customers to communicate the many benefits of using the best brake and chassis parts in the industry,” said Mike Fiorito, vice president of sales.

Affinia Group Inc. is a global supplier of top quality automotive components for under hood and under vehicle applications.  The Affinia family of brands currently includes Wix, Raybestos, Aimco, Spicer, McQuay-Norris, Nakata, Urba and Quinton Hazell.  Affinia has operations in 17 countries and over 13,000 people dedicated to keeping the world’s wheels turning.  For more information, visit www.affiniagroup.com.

Source: Affinia Under Vehicle Group Press Release