20th July 2005 - Satisfied Brake Receives Frost & Sullivan Aftermarket Award

Frost & Sullivan is pleased to present the 2005 Growth Strategy Leadership Award to Satisfied Brake Products for successfully increasing it sales and expanding its customer base in the highly competitive North American friction materials aftermarket.

Satisfied Brake Products has demonstrated an ability to grow in a saturated or maturing market.  Its growth strategy is rooted in the following measures:

Satisfied Brake Products has posted double-digit annual increases in sales by focusing on the key decision-makers in its industry - vehicle owners and installers.  An imperative part of the company's appeal is the way it markets its products.  For example, the "Think Smart" campaign, which features a young man whose head is emblazoned with the company's Smart braking system logo, is typical of Satisfied's hard-charging, think outside-the-box attitude.  This is a marked contrast from the buttoned-up corporate approach to friction parts that its larger competitors practice.  Based upon it latest sales figures, the strategy has drawn the attention of customers and cultivated brand loyalty for Satisfied's Pro Classic, Pro Performance and Pro Ceramic brake pads as well as it Pro Techn brake shoes.

The company has also taken advantage of recent trends in the friction materials aftermarket to serve niche user segments that are being ignored by other manufacturers.  For example, Satisfied's GranSport line is designed to meet the specific needs of racing enthusiasts and tuners who "trick out" their cars and trucks.  The company's tuner pads are widely available in performance racing shops across North America giving the company a chance to cultivate brand loyalty while competitors ignore these customers' needs.  Traditional distributors have yet to embrace these products, but this is an important part of Satisfied's successful growth strategy since this segment of the aftermarket is growing faster than the North American friction materials aftermarket as a whole.

Satisfied's Pro SUV and Pro FLT brake pads are targeted to another growing user group - owners and operators of high-maintenance vehicle fleets including police squad cars, taxicabs, and ambulances.  These customers have heavier braking needs than the average motorist.  Supplying products that achieve such high standards doesn't just increase sales, it also generates confidence among vehicle owners and installers that Satisfied's brake pads and shoes will not fail them.

On the technology front, the company maintains a digital quality-controlled  database that follows each and every set of friction pads it produces from the original work order through the life of the warranty.  This "genetic" record of each product allows for  a visual inspection of all Satisfied brake pads and shoes before they are distributed, and also aids in the company's ongoing lean manufacturing initiatives.  Quality control is an important element of any growth strategy since brakes are a vehicle's most important safety feature.  With growing success among installers, who insist on quality products to keep their customers happy, Satisfied is using technology effectively to grow its business in the highly competitive industry.

Product experience and competitive pricing has already earned Satisfied a prominent place in the service bays of major installer chains and the shelves of the most popular automotive retail stores.  But the company's most recent growth is attributed to a strategy that distinguishes its product from other brake pads, find new markets for these products and ensures their quality through the efficient use of technology.

Source: Frost & Sullivan Press Release