30th March 2005 - Performance Friction Hires Retail Chain Executive to Oversee North American Aftermarket Sales Efforts

Performance Friction Corp. announced it has hired Jeff Hobson as the new Vice President of North American Aftermarket Sales.  Hobson will oversee sales related activities for both retail and traditional distribution channels.

Hobson has extensive experience in brand management and developing sales programs during his tenures at Advance Auto Parts, Discount Auto Parts, and AutoZone.  Most recently he served as Director of Store Brands for Advance Auto Parts.

Stated Hobson,  "This opportunity presents an interesting challenge for me to change gears from the retail side and move to the manufacturer side of the industry.  Performance Friction makes an excellent, high-quality, world-class product.  I see many opportunities for the company to continue to grow in both retail and traditional channels."

Continued Hobson, "One of our main goals this year will be to investigate developing programs that enable our sales partners to optimize sales volume and margin.  To do this we need to make sure we have a thorough understanding of our customer's needs, priorities and objectives."

Performance Friction Corp. is a leading manufacturer of premium automotive brake pads and rotors with OE, motor sports, and aftermarket applications. Performance Friction Brands include Carbon Metallic®, Carbon Metallic Z-Rated®, Performance Friction Ceramic, and Performance Friction Pad and Rotor Technology™.

Recent independent test lab results prove Performance Friction pads are Quieter, Stop Quicker, Last Longer, (both Pad and Rotor) than any other pads.  Performance Friction has no asbestos, no cadmium, no chromium, no lead, no antimony, and no potassium titanate, making Performance Friction the environmentally friendly.  At Performance Friction, our mission is to build the absolute best products on the market.  No Compromises™. 800-521-8874.

Source: Performance Friction Press Release