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15th February 2005 - ARI Selects Ad Agency zekeDESIGN to Handle Brand Advertising

zekeDESIGN Group is proud to announce that it has been selected by ARI, a leader in the U.S. undercar aftermarket, as its advertising agency of record. zekeDESIGN will handle ARI’s national brand advertising account, providing marketing strategy, creative execution as well as integrated marketing services for the industry leader. A new advertising campaign is planned for 2005.

“We are delighted to have been chosen by ARI to direct it’s national brand advertising.

ARI is a leader in the undercar industry, and has a tremendous story to be told.”, said Zeke Zielinski, Creative Director of zekeDESIGN, who led the agency’s presentation.

“ARI has an accomplished marketing team and we look forward to partnering with them in their marketing and advertising efforts.”

In making its decision ARI cited zekeDESIGN’s unique view of the automotive aftermarket industry as well as its breakthrough creative demonstrated in previous projects. Chris George, Director of Marketing for ARI, said, “We are extremely excited about using the full capabilities of zekeDESIGN Group. We are confident their experience and creative success in other industries will be able to take our brand to the next level. Their strategic thinking and superior creative provide a strong partner for ARI.”

About zekeDESIGN Group

zekeDESIGN is a creative design and advertising agency focused on providing engaging ideas and design for emerging companies and established brands.

About ARI

ARI is a market leader in the automotive undercar products sector. The corporate office is located in McHenry, IL and includes operating units located in Anaheim, CA; Bedford, NH; Phoenix, AZ; Cleveland, OH; and Guelph, Canada. The company’s products include premium remanufactured CV drive axles, disc brake calipers, power steering pumps, gears & racks, and power brake boosters. ARI is also a leading supplier of new premium clutch kits, hub bearings, CV drive axles, a full line of new premium brake components, and other high-quality new and remanufactured components for the automotive aftermarket industry. ARI understands undercar.

Source: zekeDESIGN Press Release